How can we prevent ticket scalping? – From Identity Authentication to Face Recognition
How can we prevent ticket scalping? From Identity Authentication to Face Recognition, All-in-One with ARGOS
A chronic issue that continues to plague the ticketing industry from concerts and sports games to festivals is the illegal resale of tickets. Popular event tickets are often sold out in seconds, and scalpers exploit this demand by reselling them at significantly inflated prices. This not only imposes a financial burden on fans but also negatively affects the image and profits of event organizers and artists.
To effectively tackle this issue, it’s essential to strengthen the reliability and security of user authentication procedures throughout the ticketing system.
The Impact of Scalping and Why It Must Be Stopped
Scalping leads to increased costs for consumers and significantly harms both artists and event organizers. It undermines the fairness of access to tickets, invites legal complications, and cuts into the legitimate revenue of event planners. The root of the problem lies in the vulnerability of current ticket booking systems, making it crucial to implement trustworthy identity verification from the very start of the reservation process.
The Importance of Online (eKYC) Identity Verification
Online identity authentication (eKYC) is a powerful method for verifying user identities across various digital services commonly used in sectors such as finance, telecommunications, e-commerce, and now ticketing. By incorporating secure identity verification into the ticketing process, it becomes possible to block fake or duplicate accounts and prevent illegal ticket transfers. eKYC also streamlines the process for legitimate users, improving their overall experience with a safer, faster booking journey.
One Person, One Account with ARGOS’s ID check
ARGOS’s ID check enforces a strict “one person, one account” rule, significantly improving the integrity of the ticketing process. It prevents bulk purchases by resellers while making the reservation process simpler and more user-friendly.
For example, when tickets for a concert or sports event are issued, requiring all buyers to complete ARGOS’s ID Check ensures that only verified individuals can purchase tickets. This drastically reduces the likelihood of illegal resales and enhances the overall trustworthiness of the system.
‘Double Check’ at the Venue with ARGOS Face ID
Typically, tickets are purchased online and delivered electronically or via email, and users gain entry by scanning a barcode or showing a paper ticket. However, scalping often occurs between the time of purchase and the actual event. That’s why in-venue verification is critical.
ARGOS's Face ID service enables real-time face recognition at the event entrance to confirm that the person entering is the same one who made the original purchase. The process works like this: during ticket purchase, the user registers their facial data through ID Check, and on the day of the event, they must authenticate using the same face to gain entry.
This two-step system blocks third-party entrants and eliminates access for those who bought tickets through unauthorized resellers.
Face Recognition in Action – The Case of Luckmon
Facial recognition for identity verification is increasingly adopted around the world. A great example is Luckmon, a global Web3 reward platform, which implemented ARGOS’s Face ID and ID Check to block malicious users and bots. By using ARGOS, Luckmon ensures that only verified, legitimate participants engage with its services creating a fair and transparent user environment.
A Fairer Ticketing System with ARGOS
To resolve the longstanding issue of ticket scalping, it’s essential to implement robust identity verification systems supported by advanced face recognition. ARGOS’s ID check and Face ID offer a complete and seamless solution for both online ticketing and venue access. These tools not only prevent fraud but also protect the integrity of the ticketing ecosystem ensuring a fair, safe, and transparent experience for both users and service providers.
