[ARGOS X Interpark Global] Digital identity verification can prevent ticket scalping.

Hello. This is ARGOS Identity, an AI-powered identity platform.

Today, we would like to introduce you to a customer who is actually using ID check, one of ARGOS' products.

Through the case of Interpark Global, we recognize the seriousness of the ticket scalping problem and how we are solving it.

Let’s take a look together.

A global ticket sales platform using digital identity authentication – ‘Interpark Global’

Have you heard of Interpark Global? Interpark Global is a ticket sales platform recognized by overseas users such as StubHub, Ticketmaster, Eventbrite and See Tickets.

Interpark Global achieved its highest-ever performance in ticket transaction volume in 2023, with annual ticket sales exceeding approximately $72,044,033.31. This record represents an 18% increase from 2022, which recorded approximately $60,942,047.78.

What drove the all-time record for concert tickets?

K-pop concerts and large-scale musicals were the main sales categories.
Interpark Global reflects the high interest in Korean performances and cultural content as the popularity of K-pop expands to various countries such as Japan, China, and the United States.

The seriousness of the ticket scalping problem

There is a problem that inevitably arises when reserving tickets for large-scale concerts or sporting events, and that is the “ticket scalping problem.”

Ticket scalping distorts the price of tickets, placing an economic burden on fans and also negatively impacting performing arts agencies and artists. Additionally, it leads to issues such as ▲deteriorated fairness ▲legal problems ▲reduced profits for performance and event agencies.

A scalper is a person or organization that purchases tickets for concerts, sporting events, etc., in bulk at the regular price and then resells them at unfairly high prices. These organizations buy tickets in large quantities as soon as they go on sale, creating artificial scarcity in the market and driving up prices.

The activities of scalpers alienate consumers who want to enjoy cultural events and create resentment toward platforms that fail to suppress scalpers and their operations.

What about the artist's perspective?

While they may benefit from sold-out performances, they are also criticized for neglecting to address the issue of scalpers. Artists' agencies often face criticism regarding fairness during post-sale processes, as they struggle to track how many fans trade tickets in different ways.

In this way, multiple stakeholders become intricately intertwined in ticket scalping, resulting in a significant imbalance.

To tackle ticket scalping, governments worldwide have attempted various strategies, from anti-bot laws to limits on resale ticket prices, but enforcement remains a challenge due to advances in technology and the complexities of border regulations.

What approach did Interpark Global, a global ticket sales platform, choose?

ARGOS' digital identity verification service that solves the problem of ticket scalping

Interpark Global is a representative example of introducing an eKYC solution to solve the problem of ticket scalping.

This method effectively blocks ticket sellers during the ticket sales and resale process by requiring an identity verification procedure when making a reservation.

This approach is positioned as an important tool for ensuring the reliability of ticket buyers and reducing ticket scalping.

The problem of ticket scalping is more than just an ethical issue; it is a serious problem that affects a company's sales and user trust.

Online identity verification restores fairness to the ticketing ecosystem while also bringing new innovations to the ticket scalping market that have not previously been addressed.

How can we introduce digital identity verification service(ID check)?

In fact, have you ever wondered how ticket sales platforms perform online identity verification?

The image above is the screen you can see on the Interpark Global ticket reservation page. When you click "Verified Member Only" above, the Live Form screen below will appear.

As you can see, when you recognize the QR code with your mobile phone, the identity authentication process screen below will appear. Users of the ticket sales platform can reserve tickets by completing the simple identity verification process below.

Any company interested in preventing ticket scalping can easily implement online identity verification.

ARGOS ID check provides an integrated identity authentication solution, fast system introduction, sophisticated facial recognition capabilities, 300% improvement in operational efficiency, and high security in strict compliance with regulations.

Supporting all the features a ticket booking platform needs to solve the problem of ticket scalping and build user trust, ARGOS' solution will be essential to the successful operation of your business.

Try ARGOS Identity, an identity authentication platform.

Online identity verification (eKYC) is an important technology that securely authenticates users' identities in various digital services.

Identity authentication has become an essential element, especially in services such as finance, telecommunications, e-commerce, and ticket reservations. By strengthening identity authentication, you can prevent fraudulent activities such as user account theft or the creation of false accounts.

By applying identity verification in the ticket reservation system, illegal ticket transactions can be blocked at the source, greatly contributing to solving the ticket scalping problem.

Additionally, introducing an automated identity verification process during the ticket reservation process can increase consumer convenience.

ARGOS's ID check simplifies the complex ticket purchase process while maintaining high security based on the principle of one account per person. This makes the ticket reservation system more reliable and minimizes the possibility of illegal transactions occurring.

The need for identity authentication will only increase in the future, and integrated solutions like ARGOS are the most effective way to solve that problem.

If you consider Face ID as well as ARGOS's ID check service, you can block it more completely. We will look into this in more detail next time.

Today, we looked at ARGOS's ID check product, which Interpark Global selected to prevent ticket scalping. Was this helpful?

Ticket reservation and ticket scalping issues are still important problems that need to be solved. To address these problems, introducing eKYC and identity verification systems is essential.

As seen in the Interpark Global case, identity authentication is a very effective means of preventing ticket scalping and ensuring that only legitimate ticket purchasers gain access.

We hope this will be helpful to companies concerned about ticket scalping or those looking to expand their business.

This has been ARGOS. Thank you.