How yes24 × ARGOS Built a More Transparent Ticketing Environment (ft. Ha Sung-woon Fan Meeting Global KYC!)

With secure identity verification for global users, yes24 now delivers a safer and more reliable ticketing environment. Today, we introduce how yes24 strengthened trust in its ticketing services by integrating ARGOS’ authentication solution to connect global fans and artists.

Solving Trust Issues in the Ticketing Market Through Secure Verification

In recent years, skyrocketing demand for fan meetings and concerts has intensified problems related to unauthorized reselling and ticket scalping. In response, Ticketbay will introduce a price ceiling starting January 1limiting ticket resale prices to under KRW 1 million per ticket to curb excessive markups. However, many industry specialists argue that such regulation alone cannot fundamentally resolve issues embedded in the current ticket trading ecosystem.

There is growing concern that tightening regulations on intermediary platforms may push transactions to SNS channels or informal marketplaces. These unregulated environments lack essential safeguards such as identity verification, buyer protection, or compensation systems leaving consumers vulnerable to fraud. In this context, regulatory efforts alone may not eliminate illegal resale practices and could inadvertently shift risks onto individual users.

As a result, both the industry and consumers emphasize the need for a more fundamental, technology-driven approach, including:

• blocking macro and bot-based auto-purchasing,

• detecting proxy buying and multi-account abuse,

• implementing real-name–based ticketing infrastructure.

Only when ticketing platforms, production companies, and promoters collaborate on these measures can the industry meaningfully reduce fraudulent activity. This is why global-standard KYC (Know Your Customer) technology is emerging as a critical tool to ensure tickets reach genuine fans.

Why yes24 Chose Global eKYC Solutions ARGOS

yes24 adopted ARGOS’ global KYC solution to reduce fraudulent ticket purchases and provide fans with a more transparent and trustworthy ticketing experience. Particularly for high-demand events like the Ha Sung-woon fan meeting, yes24 introduced mandatory identity verification not only to prevent fraud but also to elevate the overall quality of the fan experience.

Because yes24 manages a wide spectrum of events concerts, fan meetings, plays, and musicals the patterns of fraudulent behavior are diverse and evolve quickly. From repeated proxy buying within specific fandoms to macro-based instant purchasing and resale market exploitation, these issues impact not only fairness but also the stability of the ticketing ecosystem. When fans feel they “cannot get tickets even when purchasing legitimately,” trust in the platform begins to erode.

Facing this challenge, yes24 sought more than just basic user authentication. They needed a system capable of breaking the structural patterns behind fraudulent behavior and ensuring that tickets are distributed to real fans. ARGOS’ advanced KYC technology proved to be the solution that addressed these needs.

Global KYC Applied to the Ha Sung-woon Fan Meeting: Blocking Fraud with QR-Based Verification

So where do users encounter ARGOS KYC on yes24?

When purchasing tickets for the Ha Sung-woon fan meeting, users enter a ‘Verification’ step where they scan a QR code and complete identity verification via mobile. Tapping “Verified Member Only” leads them to the required verification screen.

Only users who successfully complete passport-based verification can proceed with the purchase, which naturally filters out accounts created through abnormal or automated methods.

In ticketing, KYC serves a clear purpose: tickets are a limited resource, and that resource must be allocated to fans who genuinely want to attend. Identity verification blocks bots and fraudulent users, ensures a fairer purchasing environment, and reduces global transaction and refund risks. Ultimately, KYC is becoming a core component in protecting fan experience and platform trust.

ARGOS and the Trusted Ticketing Ecosystem: Elevating Fan Experience Through Secure Identity Verification

ARGOS’ KYC solution addresses challenges that yes24 previously struggled to solve such as identifying user-level fraud patterns and supports the creation of a trust-based workflow from ticket purchase to issuance and on-site entry.

The yes24 case demonstrates that adding verification does not reduce convenience. Instead, it creates an environment in which fans feel more secure and confident when purchasing tickets. Fans want assurance that their chance to obtain a ticket is not undermined by unfair or fraudulent methods. yes24 understood the core of this fan expectation, and ARGOS provided the technology to realize it.

Looking ahead, ARGOS aims to expand these trusted KYC experiences beyond ticketing to industries such as gaming, digital assets, community platforms, and marketplaces. In the next content piece, we will share deeper insights and technical approaches gained through the yes24 integration.

If your platform whether in ticketing, gaming, fintech, or virtual assets needs to strengthen identity assurance and block fraudulent users, connect with ARGOS today.